In this final part of the Interview, Oscar Barrera shows how he has used qualitative insights along with quantiative data as a business anthropologist to help organizations improve their product. Talking with customers provides an invaluable way to understand their needs, mindset, and decisions.
Oscar Barrera is a Corporate Anthropologist based in Veracruz, Eastern México. He is the CEO of Corporate Anthropology Consulting and has been working with successful companies and organizations for 8 years helping them to innovate by finding unseen opportunities to grow their businesses and improve their organizational culture. Oscar is also a keynote speaker and is the founder and host of the Podcast Nuevas Posibilidades (New Possibilities) focused on innovation and businesses. Feel free to check out his podcast here as well: https://antropologiacorporativa.mx/podcast/.
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To learn more about Oscar and the sources we referenced in our conversation: