Data Science Storytelling: Quantitative UX Research in Google Cloud with Randy Au (Part 2 of 2)

In this second part of my interview with Randy Au, he discusses the techniques he used to teach himself to code and his approach to programming and data science as a social scientist.

Here is Part 1 of our interview.

Prior to joining Google, he spent a decade as a mixture of a data analyst, data scientist, and data engineer at various startups in New York City and before that, studied Communications. In his newsletter, he discusses data science topics like data collection and data quality from a social science perspective. Outside of work he often engages in far too many hobbies, taken to absurd lengths.

Click here to learn more about the Interview Series this is a part of.

More about Randy:

Data Science Storytelling: Quantitative UX Research in Google Cloud with Randy Au (Part 1 of 2)

Randy Au, a Quantitative UX Researcher at Google, explains how he leverages his backgrounds in communication, statistics, and programming as a quantitative UX researcher in Google Cloud to analyze and improve Cloud Storage products.

Here is Part 2 of our interview.

Prior to joining Google, he spent a decade as a mixture of a data analyst, data scientist, and data engineer at various startups in New York City and before that, studied Communications. In his newsletter, he discusses data science topics like data collection and data quality from a social science perspective. Outside of work he often engages in far too many hobbies, taken to an absurd lengths.

Click here to learn more about the Interview Series.

More about Randy:

Data Science and Game Design: Conversation with Clayton Sisson (Part 3 of 3)

During the final part of our conversation, Clayton discusses his journey from game design to data science, including what inspired them to study data science and what it has been like learning and working in this new field. Clayton Sisson is a game designer and aspiring data scientist, passionate about how data science can shed light on human behavior.

This is the next installment in my Interview Series. During Over the course of the three parts of our conversation, we discuss how game design thinking can help develop usable and useful machine learning products within data science.

Here is Part 1 and Part 2 of our interview.

Resources:

Data Science and Game Design: Conversation with Clayton Sisson (Part 2 of 3)

In Part 2, we discuss how to apply the design concept shikake to machine learning systems. Clayton Sisson is a game designer and aspiring data scientist, passionate about how data science can shed light on human behavior.

This is the next installment in my Interview Series. During Over the course of the three parts of our conversation, we discuss how game design thinking can help develop usable and useful machine learning products within data science.

Here is Part 1 and Part 3 of our interview.

Resources:

User-Centric Thinking in Data Science: Conversation with Anna Wu at Google Cloud (Part 3 of 3)

I interviewed Anna Wu, a UX researcher and data scientist overseeing Google Cloud’s Compute Engine. In this final part of the conversation, we discuss how design thinking may useful within data science and machine learning.

Here is the first interview if you would like to start from scratch, and here is more information about Interview Series that this is a part of.

Here is Part 1 and Part 2 of our interview.

Anna Wu, established leader in building and leading high-performing data teams to drive changes impacting hundreds of millions of users. Currently as a research manager at Google, she leads a team of quantitative UX researchers applying UX methods and large scale analytics to inform Cloud product development. 

Before this recent chapter, Anna had 10+ years practicing UX and data science at top IT companies and research labs as a UX researcher, data scientist, research scientist at Microsoft, IBM Research and Palo Alto Research Center. She got her PhD in HCI from Penn State and master/bachelor degrees from Tsinghua University.

Resources:

User-Centric Thinking in Data Science: Conversation with Anna Wu at Google Cloud (Part 1 of 3)

I interviewed Anna Wu, a UX researcher and data scientist overseeing Google Cloud’s Compute Engine, as the next installment of my Interview Series,. In this first part of our conversatoin, she discusses her journey from mechanical engineering into UX research and data science and the importance of effective storytelling within these two fields.

Here is Part 2 and Part 3 of our interview.

Anna Wu, established leader in building and leading high-performing data teams to drive changes impacting hundreds of millions of users. Currently as a research manager at Google, she leads a team of quantitative UX researchers applying UX methods and large scale analytics to inform Cloud product development. 

Before this recent chapter, Anna had 10+ years practicing UX and data science at top IT companies and research labs as a UX researcher, data scientist, research scientist at Microsoft, IBM Research and Palo Alto Research Center. She got her PhD in HCI from Penn State and master/bachelor degrees from Tsinghua University.

Resources mentioned:

User-Centric Thinking in Data Science: Conversation with Anna Wu at Google Cloud (Part 2 of 3)

In this second part of my interview with Anna Wu, she describes the interconnections between data science and qualitative UX research.

Here is the first interview if you would like to start from scratch, and here is more information about Interview Series that this is a part of.

Here is Part 1 and Part 3 of our interview.

Anna Wu, established leader in building and leading high-performing data teams to drive changes impacting hundreds of millions of users. Currently as a research manager at Google, she leads a team of quantitative UX researchers applying UX methods and large scale analytics to inform Cloud product development. 

Before this recent chapter, Anna had 10+ years practicing UX and data science at top IT companies and research labs as a UX researcher, data scientist, research scientist at Microsoft, IBM Research and Palo Alto Research Center. She got her PhD in HCI from Penn State and master/bachelor degrees from Tsinghua University.

Resources mentioned:

Data Science and Game Design: Conversation with Clayton Sisson (Part 1 of 3)

Clayton Sisson is a game designer and aspiring data scientist, passionate about how data science can shed light on human behavior. For the next installment of my Interview Series, we discuss ways to use game design and UX design to develop usable and useful machine learning products and their experiences transitioning from design into data science. In this first part, we discuss the connections between data science and game design.

Here is Part 2 and Part 3 of our interview.

Resources:

Data Science and the Myth of the “Math Person”

woman holding books

“Data science is doable,” a fellow attendee of the EPIC’s 2018 conference in Honolulu would exclaim like a mantra. The conference was for business ethnographers and UX researchers interested in understanding and integrating data science and machine learning into their research. She was specifically trying to address a tendency she has noticed– which I have seen as well: qualitative researchers and other so-called “non-math people” frequently believe that data science is far too technical for them. This seems ultimately rooted in cultural myths about math and math-related fields like computer science, engineering, and now data science, and in a similar vein as her statement, my goal in this essay is to discuss these attitudes and show that data science, like math, is relatable and doable if you treat it as such.

The “Math Person”

In the United States, many possess an implied image of a “math person:” a person supposedly naturally gifted at mathematics. And many who do not see themselves as fitting that image simply decry that math simply isn’t for them. The idea that some people are inherently able and unable to do math is false, however, and prevents people from trying to become good at the discipline, even if they might enjoy and/or excel at it.

Most skills in life, including mathematical skills, are like muscles: you do not innately possess or lack that skill, but rather your skill develops as you practice and refine that activity. Anybody can develop a skill if they practice it enough.  

Scholars in anthropology, sociology, psychology, and education have documented how math is implicitly and explicitly portrayed as something some people can do and some cannot do, especially in math classes in grade school. Starting in early childhood, we implicitly and sometimes explicitly learn the idea that some people are naturally gifted at math but for others, math is simply not their thing. Some internalize that they are gifted at math and thus take the time to practice enough to develop and refine their mathematical skills; while others internalize that they cannot do math and thus their mathematical abilities become stagnant. But this is simply not true.

Anyone can learn and do math if he or she practices math and cultivates mathematical thinking. If you do not cultivate your math muscle, then well it will become underdeveloped and, then, yes, math becomes harder to do. Thus, as a cruel irony someone internalizing that he or she cannot do math can turn into a self-fulfilling prophecy: he or she gives up on developing mathematical skills, which leads to its further underdevelopment.

Similarly, we cultivate another false myth that people skilled in mathematics (or math-related fields like computer science, engineering, and data science) in general do not possess strong social and interpersonal communication skills. The root for this stereotype lies in how we think of mathematical and logical thinking than actual characteristics of mathematicians, computer scientists, or engineers. Social scientists who have studied the social skills of mathematicians, computer scientists, and engineers have found no discernable difference in social and interpersonal communication skills with the rest of the world.  

Quantitative and Qualitative Specialties

Anyone can learn and do math if he or she practices math and cultivates mathematical thinking.

The belief that some people are just inherently good at math and that such people do not possess strong social and interpersonal communication skills contributes to the division between quantitative and qualitative social research, in both academic and professional contexts. These attitudes help cultivate the false idea that quantitative research and qualitative research are distinct skill sets for different types of people: that supposedly quantitative research can only be done “math people” and qualitative research by “people people.” They suddenly become separate specialties, even though social research by its very nature involves both. Such a split unnecessarily stifles authentic and holistic understanding of people and society.

In professional and business research contexts, both qualitative and quantitative researchers should work with each other and eventually through that process, slowly learn each other’s skills. If done well, this would incentivize researchers to cultivate both mathematical/quantitative, and interpersonal/qualitative research skills.

It would reward professional researchers who develop both skillsets and leverage them in their research, instead of encouraging researchers to specialize in one or the other. It could also encourage universities to require in-depth training of both to train their students to become future workers, instead of requiring that students choose among disciplines that promote one track over the other.

Working together is only the first step, however, whose success hinges on whether it ultimately leads to the integration of these supposedly separate skillsets. Frequently, when qualitative and quantitative research teams work together, they work mostly independently – qualitative researchers on the qualitative aspect of the project and quantitative researchers on the quantitative aspects of the project – thus reinforcing the supposed distinction between them. Instead, such collaboration should involve qualitative researchers developing quantitative research skills by practicing such methods and quantitative researchers similarly developing qualitative skills.

Conclusion

Anyone can develop mathematics and data science skills if they practice at it. The same goes with the interpersonal skills necessary for ethnographic and other qualitative research. Depicting them as separate specialties – even if they come together to do each of their specialized parts in a single research projects – functions stifles their integration as a singular set of tools for an individual and reinforces the false myths we have been teaching ourselves that data science is for math, programming, or engineering people and that ethnography is for “people people.” This separation stifles holistic and authentic social research, which inevitably involves qualitative and quantitative approaches.

Photo credit #1: Andrea Piacquadio at https://www.pexels.com/photo/woman-holding-books-3768126/

Photo credit #2: Antoine Dautry at https://unsplash.com/photos/_zsL306fDck

Photo credit #3: Mike Lawrence at https://www.flickr.com/photos/157270154@N05/28172146158/ and http://www.creditdebitpro.com/

Photo credit #4: Ryan Jacobson at https://unsplash.com/photos/rOYhgmDIOg8